Take a look below to explore some of the standout moments from the speaker sessions, educational programs, networking opportunities, social events, and much more!

Feel free to share your favorite moments with us on social media .

Leading the Association as president will be Marc Ivey, District Sales Manager for Bush Hog, Dixie Chopper, and RhinoAg in Selma, AL. These brands are part of the Alamo Group family of companies, a leader in the North American agricultural market known for rotary cutters, finishing mowers, zero-turn mowers, and other tractor-mounted implements.

The board elected Ivey to a one-year President’s term beginning immediately. He succeeds Craig Harthoorn, former President of Oxbo Forage Division.

Serving alongside Ivey in officer roles are:
• First Vice President: Scott Eisenmenger, General Manager at West Point Design in West Point, NE
• Second Vice President: Phil Landoll, Vice President of Operations at Landoll Co. in Marysville, KS
• Treasurer: Tim Burenga, Vice President of Sales and Purchasing at Worksaver, Inc. in Litchfield, IL
• Secretary: Roger Murdock, Director of Sales and Marketing at Montag Mfg. in Trafalgar, IN
• Ex-Officio: Randy Reinke, President and CEO of Custom Products of Litchfield, MN.

The officers will lead a 16-member Board of Directors. Earlier that day, at the Association’s annual business meeting, Jenny Steffensmeier owner of Steffensmeier Welding & Mfg., Inc. in Pilot Grove, IA, was elected to fill a vacated board seat. Additionally, Marc Adams, Vice President of Sales at GBGI Inc, in Chardon, OH, was also elected to a three-year term as the Supplier Section Representative.

Member companies also re-elected additional directors whose terms had expired this year. This included Marc Ivey, Phil Landoll, Roger Murdock, Kat Coombes, Manager at Tillage Management in Tulare, CA, and Clair Ellis, Manager of Ellis Equipment in Wellsville, UT. They were elected to an additional three-year term as their current terms expired.

Joe Sampson, CEO/Founder of Embo Sales Consulting, LLC, concluded his role as Supplier Section Rep on the Board of Directors. We wish to express our gratitude to Joe for the significant contributions he has dedicated to our Association.

The Association extends its appreciation to these individuals for their commitment and the time they dedicate while managing their own businesses. FEMA’s leaders and members are among the industry’s most innovative, building successful companies through determination and hard work. Their efforts continue to strengthen both the Association and the shortline industry.

So far, the response to the survey has been very positive. Among those who have responded, 43% rated this year’s convention as “excellent” for making valuable contacts and networking opportunities. When it comes to overall programming, 50% of attendees said it was “good,” reflecting strong satisfaction with the content presented. Perhaps most encouraging, 68% of attendees said they are very likely to attend the 2026 Convention in New Orleans.

We truly value every bit of feedback we receive. Once all survey responses are in, we will compile the results and share them with you. Your input will directly influence the planning of future conventions, including decisions about programming, topics, locations, and more. This ensures that each event continues to offer meaningful content and valuable experiences tailored to your professional goals.

If you did not receive a survey via email, please contact Sarah@FarmEquip.org or at (314) 878-2304.

“Members frequently share that one of the greatest benefits of being part of our association is the chance to connect with other industry professionals,” said Association President Marc Ivey. “Whether they’re excited about the educational sessions or the networking opportunities at the Convention, the goal is always to leave with fresh perspectives and innovative strategies.”

If you are joining us for the 2025 Marketing & Distribution Convention, here are a few last-minute tips to help you prepare. If you have not yet registered, there’s still time. Don’t miss this opportunity to network with fellow manufacturers, independent sales representatives, wholesalers, and supplier members! Go to or call us at the office at (314) 878-2304 to register.

We’re excited to announce that a Dealer Panel has been added to the Marketing & Distribution Convention on Thursday, Oct. 30 at the General Session. You’ll hear from leading industry experts who will share valuable experience and insights from dealerships across the country:
• Tim Brannon, President of B&G Equipment
• Cami Erickson, VP of North Star Ag
• David Orr, General Manager of New Holland
• Eric Reuterskiold, President & CEO of Johnson Tractor

Educational Sessions: Don’t miss our dynamic speaker lineup. Grammy-winning Jimmy Yeary opens with a high-energy breakfast on October 29. Gene Marks shares strategies for manufacturers, while Mike Devereux and Brent Natzke explore using technology, data, and AI to boost efficiency and margins. John Turlais addresses tariffs, Michael Bird offers insights on e-commerce strategy, and Chris Morbitzer and Aaron Huisinga discuss staying ahead with AI-ready distribution.

Networking & Spouses/Guests Events: Take full advantage of social opportunities! Join a reception for first-time attendees, a welcome party, and a charcuterie/mixology workshop for spouses and guests. Don’t miss the 75th Anniversary Gala, featuring a three-course dinner, a Fireside Chat with Super Bowl Champion Kurt Warner, and Bruce “The Piano Man” Barker, who is back by popular demand for an evening of music and fun.

Attendees are welcome to bring a spouse or guest to convention sessions and social events. The Cosmopolitan Hotel’s central Strip location provides easy access to top dining, entertainment, and attractions, ensuring plenty of experiences for everyone.

Registration & Name Badges: The convention registration desk will be on the 4th-floor foyer of the Cosmopolitan Hotel. Association staff will be available throughout the convention to answer questions. A badge is required to attend any convention meetings, sessions, or social activities. A QR code on your badge replaces any drink or event tickets.

See Who’s Attending: The attendee list is update in real time. Find out who’s going at and . This helps you prepare to make the most of every networking opportunity—set up important meetings in advance and identify key contacts before the event even begins.

Get Involved: The Association is always seeking members to serve on committees such as Communications, Education, Membership, and more. By joining a committee, you’ll have the opportunity to help shape the content of our benefits, conventions, and publications. These committees will meet during the convention on Tuesday through Thursday. Contact Gina@FarmEquip.org or call (314) 878-2304 for more information.

Room Reservations: If you need to adjust your hotel reservation, contact Tricia Kidd at (314) 878-2304. After Wednesday, Oct. 22, room changes should be handled directly with the Cosmopolitan Hotel at (877) 854-8203.

Download the FEMA App: The Association has launched an innovative app for use at the convention and throughout the year. Scan the QR code to access the schedule, attendee lists, booth details, venue information, and now you can directly message attendees and set up meetings.

Dress Code: Attire for the Marketing & Distribution Convention is business casual. While some members may opt for jackets and ties, the majority will likely wear khakis and pullovers. Wear what makes you feel comfortable.

With so much to see, do, and learn, the 2025 Marketing & Distribution Convention in Las Vegas promises to be an unforgettable experience. We can’t wait to celebrate 75 years of the Association, connect with industry leaders, and make memories that will last well beyond the Strip!

Register Today:

Gala Theme: Get ready to sparkle and shine! This year’s theme combines Vegas glam with a nod to the industry that built us. Dress to impress — boots and glitzy attire encouraged!

Guest Speaker: Kurt Warner’s path from stocking grocery shelves to winning a Super Bowl is one of the most remarkable stories in sports. He’ll share insights on leadership, perseverance, and staying grounded through success and setbacks. Table Sponsor Bonus: Sponsors will enjoy an exclusive opportunity to meet Kurt Warner and take part in a private photo opportunity.

Entertainment: Bruce “The Piano Man” Barker’s highenergy, interactive show was a hit at the Supply Summit in Ft. Myers , and he’s back to bring the same fun to our gala. Expect great music, laughter, and audience participation — a perfect way to end the evening.

Surf & Turf Dinner & Open Bar: Savor a classic three-course surf and turf dinner, featuring the best of land and sea, complemented by an open bar — a fitting combination for a milestone celebration.

The Chelsea at The Cosmopolitan:
Experience the glamour of The Chelsea, a stunning 40,000-square-foot theatre and entertainment venue, perfectly suited for a night of celebration and connection.

If you are interested in attending the Gala or sponsoring a table, please contact Tricia at TKidd@Farmequip.org.

Get ready to experience the excitement of Las Vegas, where world-class
energy meets a milestone moment for our Association. This year’s Marketing & Distribution Convention will be unlike any other as we celebrate our 75th Anniversary together at the Cosmopolitan Hotel
October 27-30.

Special Highlight: Fireside Chat with
Kurt Warner: We are thrilled to welcome NFL Hall of Fame quarterback
Kurt Warner for a fireside chat. Warner will share his story of resilience and leadership, offering insights that translate far beyond the football field. This event will be a convention highlight you won’t want to miss.

Celebrating 75 Years of Connection: This year’s convention is not just a gathering — it’s a celebration of 75 years of innovation, collaboration, and
growth within the shortline farm equipment industry. We’ll honor our history while looking ahead to an even stronger future. Looking for entertainment? Las Vegas has it all — from world-class shows and concerts on the Strip to the Neon Museum, where you can walk through the city’s vibrant history in lights.

Easy to Access, Easy to Enjoy: With Harry Reid International Airport just minutes away, traveling to Las Vegas is convenient and affordable. Our host venue, the Cosmopolitan Hotel, offers modern luxury, outstanding dining, and a prime location in the heart of the Strip.

Networking in a City Built for It: Las Vegas is famous for world-class dining and entertainment, but the most impactful convention moments often happen in the hallways or over a shared meal. These conversations can spark ideas, collaborations, and opportunities that last well beyond the
event.

Business Conversations: The most impactful moments in Las Vegas may just take place in the hallways during casual chats with colleagues. Whether you’re discussing supply chain challenges or exploring new business opportunities, the insights gained in these informal exchanges are invaluable.

Educational Opportunities: This year’s convention program is packed with sessions designed to deliver fresh insights and practical strategies
for your business. Highlights include a high-energy opening breakfast
session with Grammy Award winner Jimmy Yeary, who will share lessons on leadership and teamwork through the lens of his music career. Breakout sessions will explore how manufacturers can leverage technology and data to drive better margins, apply AI tools beyond large language models, and build stronger e-commerce ecosystems. Attendees will also gain a roadmap for staying ahead in distribution with AI-powered solutions that can help
shortline manufacturers outpace full-line competitors.

Maximize Your Association Membership: Join us in Las Vegas for an event packed with opportunities to learn, connect, and grow. The Marketing & Distribution Convention offers a unique chance to meet fellow members, share ideas, and foster new business relationships. Take this time to invest in yourself and your business. Learn more about the Convention at FarmEquip.org. As always, please don’t hesitate to contact the Association office at (314) 878-2304.

Joint Opening Breakfast Session
Jimmy Yeary (Grammy Award Winner)
Wed. Oct. 29, 2025 8:00 a.m.-9:30 a.m.
This high-energy session will feature Jimmy Yeary, one of the most dynamic communicators in America. His instantly recognizable moments elevate any room and leave a lasting impression. A Grammy Award-winning artist and acclaimed songwriter, Jimmy has shaped how millions think and feel for over a decade. He takes the lessons he has learned and the experiences he has encountered in his music career and applies them to the process of creating results for businesses, organizations, and teams.

NEW! General Session: Strategic Moves for Manufacturers
Gene Marks (Marks Group PC)
Wed., Oct. 29, 2025 1:00 p.m.-2:30 p.m.
Gene Marks, nationally recognized columnist, author, and business strategist, explores how manufacturers can thrive amid rising interest rates, inflation, tariffs and new regulations. Gene shares practical strategies for improving cash flow, adopting transformative technologies, attracting and retaining talent, and navigating regulatory challenges. Attendees will leave with actionable insights and real-world tactics to drive growth, sustainability, and profitability, positioning their companies for success today and beyond 2025.

Breakout Session: Drive to the Green: Using Technology
& Data to Drive Better Margins
Mike Devereux (Wipfli, LLP)
Wed., Oct. 29, 2025 3:00 p.m.-4:00 p.m.
This session explores how manufacturers can leverage technology and real-time data to improve operational efficiency and profitability. Attendees will learn practical strategies for implementing data collection tools to analyze downtime, pricing, scheduling, and machine performance. Presented by Mike Devereux, Wipfli’s National Manufacturing Industry Leader and a Certified Public Accountant (CPA) and Certified Manufacturing Professional (CMP), this session draws on his extensive experience advising manufacturers on tax strategy, operational improvements, and digital transformation.

Breakout Session AI Beyond LLM(NOP)
Brent Natzke (Advantech Consulting)
Wed., Oct. 29, 2025 3:00 p.m.-4:00 p.m.
This session dives into the fast-evolving world of artificial intelligence (AI), exploring the rise of Large Language Models and tools that extend beyond them, such as image generation and keypoint detection. Attendees will witness a live demo of a mobile app built on-the-spot using LLMs, while gaining practical insights into maximizing model performance. The session is Led by Brent Natzke, President of Advantech Consulting Group—IT solutions provider since 1997 nd has been a trusted provider for many FEMA members.

NEW! Breakout Session: When Tariffs Hit the Farm: What You Need to Know
John Turlais (Foley & Lardner, LLP)
Wed., Oct. 29, 2025 3:00 p.m.-4:00 p.m.
John Turlais, partner at Foley & Lardner LLP, has extensive experience in international trade and anti-bribery/anti-corruption compliance. He writes and speaks frequently on trade compliance and cross-border defense strategies. With the expanded derivative tariff list now covering farm machinery, this session will review recent tariff changes, explain the Agricultural Use Exception, and offer practical guidance on country of origin, product classification, duty calculation, and CBP interactions.

Breakout Session: E-Commerce: A Business Perspective
Michael Bird (Spindustry)
Thursday, Oct. 30, 2025 10:30 a.m.-11:30 a.m.
This session explores how to unlock growth by creatively leveraging the systems you already have in place. Attendees will learn how to optimize infrastructure and align strategy with technology—including AI—to drive efficiency, engagement, and profitability. Led by Michael Bird, CEO of Spindustry, the presentation offers practical insights for building a thriving e-commerce ecosystem.

Breakout Session: The 18-Month Window: Beat Full-Line Manufacturers to AI-Ready Distribution
Chris Morbitzer/Aaron Huisinga (NorthBuilt)
Thursday, Oct. 30, 2025 10:30 a.m.-11:30 a.m.
This session reveals how specialized manufacturers can gain a lasting edge over full-line competitors by deploying AI-powered distribution systems within the next 18 months. Chris Morbitzer and Aaron Huisinga, co-founders of NorthBuilt, bring deep experience in ag tech, software development, and manufacturing operations to guide attendees through a practical roadmap for AI integration. Learn how scalable tools can strengthen dealer relationships, improve efficiency, and position your team to lead in intelligent distribution.

Gala Dinner Fireside Chat
Kurt Warner (Super Bowl XXXIV MVP)
Thursday, Oct. 30, 2025 7:00 p.m. -8:00 p.m.
Kurt Warner, Super Bowl XXXIV Champion and Hall of Fame quarterback, rose from being undrafted to earning multiple MVP honors and leading the St. Louis Rams to victory. Off the field, he and his wife, Brenda, founded the First Things First Foundation and Treasure House, reflecting their deep commitment to faith and community. His inspiring journey was captured in the 2021 film American Underdog: The Kurt Warner Story.

Don’t miss out! Save $100 when you register by September 11, 2025.

This year’s convention also marks FEMA’s 75th Anniversary, a special milestone celebrating decades of innovation, growth, and industry leadership. Attendees will receive a commemorative 75th Anniversary book to take home as a keepsake of this event.

We get questions about what to attend every year — from first-timers and veterans alike. Our advice: ask us. We love questions, and we’re here to help you make the most of your time.

“This convention offers unmatched opportunities to build relationships and exchange ideas,” says Marc Ivey, FEMA Board President. “Whether you’re exploring new product lines, refining strategies, or tackling shared challenges, the conversations here are invaluable. What might normally take months of calls and meetings can happen in just a few days.”

Two Conventions, One Location
This year’s event is actually two conventions in one, with FEMA overlapping schedules with the Equipment Marketing & Distribution Association (EMDA). This creates opportunities for manufacturers to meet wholesalers and independent reps and for distribution professionals to discover new product lines and partnerships.
We clearly mark which sessions are FEMA-only and which are joint with EMDA, but if you’re unsure, just ask — it’s a friendly, collaborative environment.

Your Name Badge = All-Access
Every registrant and guest receives a name badge, which acts as a ticket to nearly every session. Want to attend the Technology Council meeting? Your badge gets you in. Does your guest want to join a session? The badge works for them, too.

Plan Ahead for Las Vegas
Check the Distribution Partners Directory on our website to identify key contacts and schedule meetings early — calendars fill fast!

What’s on the Agenda
This year’s program offers plenty of ways to learn, connect, and celebrate:
• Keynote from Grammy Award recipient and country music star Jimmy Yeary
• 75th Anniversary Dinner Gala with Super Bowl Champion Kurt Warner and Bruce the Piano Man
• Breakout sessions on business strategy, innovation, and emerging technologies
• Dealer Panel with industry experts sharing insights and strategies
• Spouse/Guest Tour and special networking events

Register by September 11, 2025, to save $100.

Register today at FarmEquip.org/FC25 to secure your spot, and plan your connections.

Don’t miss out! Save $100 when you register by September 11, 2025.
Call us at (314) 878-2304 — we’re here to help!

The media group will also film, edit and produce a video documentary that will entertain, educate and inspire the industry about the accomplishments and mission of FEMA. Both projects will debut to attendees at the 2025 Marketing & Distribution Convention, and later to the entire industry through Lessiter Media’s ag division properties.

Source:

SAVE $100 – REGISTER TODAY! August 15, is your final opportunity to save $100 on your registration for the Marketing & Distribution Convention in Las Vegas, happening October 27–30.

Mark your calendars for October 27–30 as we gather in Las Vegas for this year’s Marketing & Distribution Convention. This event remains a cornerstone for networking, education, and strategic discussions for our diverse membership.

Mark your calendars for October 27–30 as we gather in Las Vegas for this year’s Marketing & Distribution Convention. This event remains a cornerstone for networking, education, and strategic discussions for our diverse membership.

A Legacy of Leadership, Reimagined in Las Vegas
Since its inception in 1951 at the Edgewater Beach Hotel in Chicago, our Marketing & Distribution Convention has evolved from a gathering of farm equipment wholesalers into a dynamic event that reflects the ever-changing landscape of our industry. Today, it continues to serve as a key opportunity for members to connect, strategize, and advance their businesses.

Why Attend?
For 75 years, product distribution has been at the core of our convention. The value of face-to-face meetings with independent sales representatives and wholesalers cannot be overstated. Our collaboration with the Equipment Marketing & Distribution Association (EMDA) adds unique networking opportunities that are simply unmatched, creating connections that often result in long-term business relationships.
This year, we’re bringing that legacy to life at the Cosmopolitan Hotel in Las Vegas, a venue known for its bold design, vibrant energy, and world-class amenities. It’s the perfect setting for meaningful conversations, strategic planning, and forging connections that will shape the future of your business.

Maximize Your Experience
Early planning is key to getting the most out of the Marketing & Distribution Convention. Visit for up-to-date information, including a list of early registrants and a link to the EMDA registration list. Although each Association offers its own specialized program, we come together for shared events, making every session, function, reception, and refreshment break a valuable opportunity to connect with industry peers and build meaningful relationships.

See Who’s Attending
The attendee list is update in real time. Find out who’s going at and . This helps you prepare to make the most of every networking opportunity—set up important meetings in advance and identify key contacts before the event even begins.

Stay Informed on Key Issues
The Marketing & Distribution Convention is not just about networking; it’s also a chance to stay ahead of the critical issues shaping our industry. This year’s agenda features a dynamic lineup of sessions designed to spark ideas, drive performance, and foster collaboration. Highlights include:
• Driving Results: How businesses, organizations, and teams unlock performance
• AI in Agriculture: Exploring artificial intelligence’s influence on next-gen farm machinery
• Dealer-Focused Panel: Tailored strategies and support for dealers and distributors
• Manufacturing Peer Groups: Real-world discussion groups where attendees share successes and setbacks

Gala Spotlight: Kurt Warner
We’re thrilled to announce that our gala speaker will be Kurt Warner, NFL MVP, Super Bowl Champion, and Hall of Fame Quarterback. Warner’s journey from stocking shelves in a grocery store to leading the St. Louis Rams to a Super Bowl victory is one of the most inspiring stories in sports history. Known for his perseverance, leadership, and faith, Kurt will share insights on overcoming adversity, building winning teams, and staying focused on your mission—lessons that resonate far beyond the football field.

The Power of Networking
Networking with shortline manufacturers and current and potential distributors is one of the most important reasons to attend. The relationships built here can lead to opportunities and partnerships that drive your business forward.

We can’t wait to welcome you to Las Vegas this October! This is an essential event for our industry, so don’t miss out on the opportunity to be part of something that will shape the future of your business.

Secure Your Spot Today!
Join us at the convention in Las Vegas and set your business up for success. Register now at and start planning your meetings with industry leaders and partners. This is your chance to make key connections, boost your business, and stay ahead in a rapidly evolving industry. Let’s celebrate 75 years of progress and partnership—see you in Las Vegas!