This article was written by Association member, Laura Sutherly, founder of Agtivation.

Did you know that in 2022, 63% of people had planned to spend more on live events because of the benefits the events have to their business?

In person seminars and conventions are a great chance to promote awareness for your business, attract new customers, drive business growth and talk to industry leaders. That’s why 95% of marketers believe attending live events will help you achieve business goals.

At the same time, events often require a lot of commitment and planning if you want to make the most of them. Learn about five tips that will help you maximize your investment at the upcoming Marketing & Distribution Convention or your next big industry event.

Fall Convention Tip: Convention schedules are tight, so we’d add one more: If you have a list of “must meet” attendees, make an appointment now to meet Laura Sutherly at Agtivation at the upcoming 2023 Marketing & Distribution Convention Oct. 31 – Nov. 1 in Kansas City. To see a complete list of attendees and guests, go to .

Laura Sutherly founded her digital agency in 1998. Since then, her agency has worked with 550+ clients and built over 380+ ag-focused websites. Contact Agtivation at 937-335-3286, info@agtivation.com or .