Ben Hellbusch, who leads strategic direction, explained the move as a natural evolution: “We’ve been talking about a dealership for 20 years… Here in the last 6 months, an opportunity presented itself that gave us a chance to get into the dealership world.” The El Paso facility offers 31,000 square feet, overhead cranes, and a paint booth—features uncommon in traditional dealerships.

The acquisition also strengthens Busch Equipment Co., Duo Lift’s distribution arm, by enabling local assembly and reducing freight costs. David Hellbusch emphasized the value of vertical integration, noting that it allows the company to “see the sale all the way through to the end and get that opportunity to touch the end user.”

With deep industry relationships and a focus on fertilizer equipment, Duo Lift aims to make the El Paso location a walk-in hub for farm parts, repairs, and specialized service.

| Member since 1983
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“I’m honored to join the Board of the ąű¶ł´«Ă˝,” Hellbusch said. As a third-generation member of Duo Lift, I’ve seen firsthand how this Association supports and advocates for companies like ours across the industry. It’s also meaningful for me to continue the legacy of my family’s involvement and work alongside fellow members to support the future of farm equipment manufacturing.”

Hellbusch is part of the third generation to lead Duo Lift Manufacturing, a family-owned business known for producing specialty farm trailers and wagons like fertilizer tank trailers and combine head haulers. He began his career at Duo Lift in 2007 in the sales department, moved to operations in 2010, and has been in his current role as Vice President since then. Growing up, Hellbusch worked in the factory and on the family farm, and he holds a bachelor’s degree in business administration with a focus on management from the University of Nebraska–Lincoln.

He lives in Columbus with his wife Lisa, and their three children: Noah, Emery, and Kensley. The family enjoys kids’ sports, traveling, outdoor activities, and attending both Nebraska Huskers and Iowa State Cyclones events.