FEMA serves as the voice, advocate, and resource for more than 615 companies across the farm implement supply chain, including manufacturers, component part providers, service providers, and equipment marketers.

鈥淥ur partnership with Embo is about building momentum for our members,鈥� said Marc Ivey, Board President of FEMA. 鈥淛oe brings decades of sales leadership and a deep understanding of what drives success in manufacturing. Together, we鈥檙e focused on helping FEMA move faster, connect better, and deliver more value to every member.鈥�

鈥淔EMA represents the best of what happens when manufacturers and suppliers work together,鈥� said Joe Sampson, Founder & CEO of Embo Sales Consulting. 鈥淭his partnership is about simplifying, sharpening, and amplifying what already makes FEMA special 鈥� its people, its purpose, and its ability to create real results for its members.鈥�

The collaboration will focus on advancing FEMA鈥檚 growth initiatives and strengthening its role as the voice and hub for innovation in the farm equipment supply chain.

As part of this collaboration, FEMA will also leverage Embo鈥檚 media and marketing platforms 鈥� including The 鈥� to spotlight member success stories, elevate FEMA initiatives, and expand visibility across the farm equipment industry. Embo will support FEMA鈥檚 marketing strategy, event communication, and member-facing content to help accelerate engagement and strengthen the association鈥檚 overall brand presence.

About Embo Sales Consulting
Embo Sales Consulting helps manufacturers and suppliers in agriculture grow through proven sales strategies, leadership development, and process optimization. Founded by Joe Sampson, Embo partners with organizations across North America and internationally to strengthen revenue-generating activities and build scalable growth systems.

| Member since 2025

Good day and best wishes to you and your family as we quickly approach the holiday season. We recently celebrated 75 years of FEMA鈥檚 success in Las Vegas, and what an awesome time it was to look back on the contribution and impact our Association has made in the field of agriculture over that period.

Our Executive team and Board are continually looking for new and meaningful ways to strengthen our Association while delivering even more value to you, our members. In combination with our search for our next executive leader, FEMA has partnered with , to focus on activities that generate member benefits and to ensure FEMA鈥檚 message is effectively communicated to all ag audiences.

We recognize how important it is to stay connected and responsive to our members’ needs as the industry evolves.

Embo Sales Consulting is led by Joe Sampson, founder and CEO, longtime FEMA member, former Supplier Board member, and host of the . This partnership is unique because FEMA benefits from the expertise of Joe and his team, who are deeply passionate about FEMA鈥檚 mission and ongoing success.

We are excited about this opportunity, and we wanted each of you to share in the excitement! Happy holidays to you, your families, and our member companies!

Sincerely,
Marc Ivey, FEMA Board President

Date: Wednesday, July 30 Time: 1:00 PM CDT Guest Speaker: Jeremy Groeteke, Digital Ag Lead at Syngenta

Artificial intelligence is already making a difference in agriculture鈥攆rom branding and marketing to operations and sales. In this free webinar, Jeremy Groeteke will share practical examples of how ag businesses can begin using AI in simple, strategic ways.

Whether you’re just starting to explore AI tools or looking to scale your use, this session offers valuable insights to help your business move forward with purpose.

Attendance is free, and registration details are available on Embo Sales website at