Jordan Richardson | 果冻传媒 Our Members Bring Choice, Value & Innovation to Agriculture Wed, 08 May 2024 15:04:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 /wp-content/uploads/2023/09/fema-favicon-75x75.png Jordan Richardson | 果冻传媒 32 32 For Miller, 50-Years of FEMA Equals More Meaningful ROI /news/for-miller-50-years-of-fema-equals-more-meaningful-roi/ Wed, 08 May 2024 15:01:07 +0000 /?p=28049 by Kerry, Richardson, Miller Products

Established in 1950, the 果冻传媒 was developed to create a common voice to connect major manufacturers and builders across the farm equipment market. And as Miller Products Company grew into a dominant manufacturer of parts and equipment for the ag and farm equipment industries, they quickly found a home with FEMA. And now, after 50-years as members, they share some of the benefits of belonging to the more than 600-member company organization.

At the most recent FEMA Showcase in Little Rock, AR, Miller President and Owner, Kerry and his son, Jordan, made the drive from Osceola, IA to Little Rock to attend the event.

鈥淭he year, 2024, makes 50-years we鈥檝e been going to FEMA shows and the time and effort we put toward each and every trip shows return on our investment without fail,鈥 said Kerry Richardson.

While the ROI of the trip doesn鈥檛 always show in volumes of immediate sales or product showcases with customers, it does return the FEMA connections and a burgeoning network of manufacturers and customers who share a passion and willingness to work together to troubleshoot industry challenges.

鈥淲e find the conversations from each show open up a variety of industry insights you just can鈥檛 find through basic trade publications or even other manufacturing events,鈥 said Richardson.

While FEMA鈥檚 3-day shows, held twice a year, focus on equipment and industry innovations, it鈥檚 the talk in the aisles and after-hours between members where the Miller team finds an investment and value worth the trips. Both Kerry and Jordan discussed how meetings and seminars at the event help with development of a better understanding of the industry. Building stronger ties with fellow manufacturers and being able to collaborate and share industry notes is another benefit to FEMA events.

鈥淏eing new to the industry, I really enjoy connecting with seasoned professionals and learning from the organization鈥檚 membership,鈥 said Jordan Richardson.

In short, the relationships and networking help the Miller team maintain a fresh perspective on their own business strategies and how to navigate ever-changing markets.

鈥淭hese are the leaders in the industry,鈥 Kerry said. 鈥淟earning from these professionals and developing relationships that make our business stronger is value-enough in itself. I see Miller doing this for another 50-years or more.鈥


| Member since 1974

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