There’s so much happening in Kansas City thanks to an energetic culture of creativity and innovation.  

Easy to Get To and Easy to Get Around: With a new single terminal at Kansas City International Airport and free-to-ride KC Streetcar line near our host hotel, the Sheraton at Crown Center, travel to and around Kansas City is easy. And the city’s enthusiasm for welcoming visitors is going global, with KC poised to host a lineup of matches during the FIFA World Cup 2026.

“This is the “must attend event” for every farm equipment manufacturing professional. It’s your opportunity to meet dozens of distributors from across the U.S. and beyond – all in one place!”

Great Food, Fun, and History: KC is sneaky-cool, something that’s been true for a long time. In this city that turned a blind eye to Prohibition, you can always find a good time. For those looking for arts, culture and history, it abounds in one-of-a-kind sites, including the excellent Negro Leagues Baseball Museum and the wonderfully weird Arabia Steamboat Museum.

When it comes to great food and drink, Kansas City has made its mark. Smoky barbecue. Local distilleries. Every aspect of the culinary and spirits scene possesses a uniquely KC twist that makes it something special. It’s a culture that embodies the city’s diverse influences, from international flavor and home-style cooking to unrivaled crafted beer.

Cost-Effective Location: Kansas City is easy on the bottom line thanks to reasonable rates for lodging, airfare, food and services. Since Kansas City International Airport isn’t a hub for any single airline, competition among the carriers keeps airfares affordable.

When you compare hotel costs, food costs and other services, Kansas City stacks up well against the competition. Just ask the folks at Kiplinger’s, Money Magazine or Smart Travel—all have praised Kansas City for its overall affordability.

Get More From Your Association Membership: There are so many reasons for you to join us in Kansas City. Registration numbers for the fall meeting are the highest we’ve had since 2018, so the potential to make beneficial connections with other members is excellent. Take the time to invest in yourself and in your business. Learn more about the Fall convention at FarmEquip.org. As always, please don’t hesitate to contact the Association office at (314) 878-2304 with any questions.

Post-Meeting Tip: Follow up with everybody you meet. Ask them how they are and if they enjoyed the event, and if they’re interested in scheduling a meeting to work with you. Compose an email to all interested potential customers highlighting your most popular products and services.

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1) It is your best opportunity of the year to meet wholesalers and independent reps. Your products are exceptional. We know they bring efficiency and innovation to agriculture. However, it’s not enough that we know.

This is a structured, friendly, unmatched invitation to meet distributors and reps who can expand your company’s footprint in the market.

2) It is one of two fantastic opportunities each year to talk business. Members have much to learn, and much to gain, from convention conversation. These chats may be about paint quality or HR challenges, or they may be about potential business opportunities.

The Association has received inquiries recently from member companies interested in adding a product line or shifting strategies to focus on fewer products. Where better to explore such possibilities than the annual convention in the fall?

3) It provides substantive overviews of key issues that affect you. It’s the Association’s job to stay on top of developments that affect the industry. We monitor news, legislation, and government agencies every day and we keep members informed of the highlights.

In Kansas City, we’ll talk about how you can use body language to sell your products, your service and yourself; the future of grain prices and the impact on farm purchasing plans; how emerging technologies will affect equipment advances; how to find the best international markets and identify specific buyers who may be prospective business partners and much more.

4) It is productive to step away. We’ve been to your plants. We’ve seen the stacks on your desk. We’ve witnessed the interruptions. When you step away from the day-to-day challenges of operations, you are able to get a fresh perspective and think strategically. You will return to work with a refined and renewed focus.

5) It is efficient. You could schedule meetings coast-to-coast with wholesalers and independent reps. You are capable of reading and interpreting the 5,000-word federal rule on lighting and marking for agriculture equipment. You know how to research standards through the ASABE library. And, perhaps you could put pen to paper and write your own international market research plan. Or, you could join us in Kansas City and make amazing progress on each of these things in just a few days. We recommend you do it that way.

Come to Kansas City to pitch products, expand into new markets, form new partnerships, learn, and find your next brilliant idea!

Our heads are not in the sand. We will not be irresponsible. But, we are approaching April as if we will see each of you in Kansas City.

Will it be business as usual? That’s unlikely. Will it be valuable? Yes. We will create opportunities for substantive, productive conversations with industry experts and industry peers. We promise you ideas, connections, and solutions.

We understand that every company and every executive will choose what is best in their circumstances. We can only ask that you trust the Association to commit to the highest standards of keeping you safe and healthy. Nothing matters more to us.

When we gather, we will not dwell on events of 2020 but rather discuss how it will shape us in 2021. We are convening a panel to discuss what awaits us in a post-COVID work environment and marketplace.

We also will hear from a former White House insider about what’s ahead for agriculture and the economy. If you joined the Association’s virtual annual business meeting in October, you met Ray Starling then. If you have not yet heard him speak, you are in for a treat.

We are honored that the Supply Summit will serve as the premiere presentation of a body of new data on farmers’ equipment-buying attitudes and behaviors.

The Association will host the Supplier Product Showcase and traditional networking events. Those elements will be staged as health regulations allow.

Register online at , or watch for Summit details in an upcoming issue of Ag Innovator magazine, which is scheduled to print in February. We look forward to seeing you in April.