Kim Schmidt | ý Our Members Bring Choice, Value & Innovation to Agriculture Wed, 19 Feb 2025 20:52:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 /wp-content/uploads/2023/09/fema-favicon-75x75.png Kim Schmidt | ý 32 32 Free Webinar: Build, Maintain & Profit from Your Website /news/member/free-webinar-build-maintain-profit-from-your-website/ Wed, 19 Feb 2025 20:44:24 +0000 /?p=31104

Is your website working as hard as you do? Your website is more than just a digital storefront—it’s the foundation
of your online success.
  
Join us for a  on Wednesday, February 26, 2025, at 2:00 p.m. CT, featuring Dean Barke and Casey Mizenberger from Fastline Marketing Group. Hosted by Farm Equipment executive editor Kim Schmidt, this session will explore how maintaining a strong website presence with Google and optimizing for conversions can drive traffic, generate leads, and boost sales. Don’t miss this opportunity to gain valuable insights and strategies to enhance your online performance!
 

 
Key Takeaways:
Optimize Google & Search Rankings Learn how to keep your website in good standing with Google to improve visibility
and attract more visitors
Turn Visitors into Customers Discover key strategies to optimize your site for conversions and generate more leads
Website Maintenance Made EasyUnderstand the importance of regular updates, security, and performance monitoring
to keep your site running smoothly
User Experience & Mobile OptimizationLearn why a user-friendly, mobile-optimized website is critical for engagement and sales
 

About the Speakers

Dean Barke
President, Fastline Marketing Group
Dean Barke is the President of Fastline Marketing Group, bringing nearly 20 years of experience in the agriculture, food, and beverage industries. With a professional background that includes leadership roles at YUM! Brands and Givaudan Sense Color, Dean has spent the past seven years driving innovation and growth at Fastline.
Under his leadership, Fastline Marketing Group has expanded its offerings to encompass comprehensive digital marketing solutions and equipment auctions, empowering businesses to thrive in an increasingly digital world. In this webinar, Dean will share insights on how strategic website optimization and digital marketing tools can drive measurable results, helping you achieve your business goals in today’s competitive landscape.

Casey Minzenberger
Director of Marketing, Fastline Marketing Group
Casey Minzenberger is the Director of Marketing at Fastline Marketing Group and a seasoned digital marketing expert with over a decade of experience driving online success for businesses. As a Google Ads Certified professional, Casey has mastered optimizing websites to attract traffic, generate leads, and boost conversions. His innovative strategies, such as launching new digital products and improving campaign performance, have consistently delivered measurable results.
Casey brings a passion for helping businesses unlock the full potential of their websites, making them powerful tools for growth. In this webinar, Casey will share actionable insights and proven strategies to ensure your website becomes your most valuable digital asset.
 
WEDNESDAY, FEBRUARY 26, 2025   
2:00 P.M. CT
 Not sure you can attend?
Register anyway and we’ll send you the recording!
This free webinar is brought to you by Fastline Marketing.
FEMA Member since 1995
]]> Shortline Legends Hall of Fame Awards Presented at Fall Meeting /news/landoll-applequist-honored-with-shortline-legends-award/ Tue, 07 Nov 2023 14:14:53 +0000 /?p=25560 Kim Schmidt, executive editor of Farm Equipment, and Mike Lessiter, president of Farm Equipment, presented  and  with Shortline Legends Hall of Fame awards during the ý (FEMA) Marketing & Distribution Convention in Kansas City, MO on Nov. 2. 

The inaugural class of the Shortline Legends Hall of Fame includes Roy Applequist, founder of Great Plains Mfg.; Don Landoll, founder of Landoll Corp.; Joe MacDonald, founder of MacDon; Jon Kinzenbaw, founder of Kinze Mfg.; and Gary Vermeer, founder of Vermeer Corp. MacDonald died in 1991, and Vermeer died in 2009. Kinzenbaw was not in attendance at the FEMA ceremony.

2023 Shortline Legends Hall of Fame Inductees

Farm Equipment  to record the individuals whose shortline innovations impacted the machinery and dealer distribution industry in North America.

Source:

]]> Editor, Publisher Kanicki Retires /news/editor-publisher-kanicki-retires/ Tue, 13 Oct 2020 17:12:46 +0000 /?p=11683 Dave Kanicki, editor and publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels, is retiring.

Kanicki joined Lessiter Media in 2005 as editor for Farm Equipment and Ag Equipment Intelligence, which was then called Ag Industry Watch.

“He has been a good friend and outstanding resource to the industry and to this Association,” said Executive Vice President Vernon Schmidt. “We wish him much happiness in his retirement.”

Succeeding Kanicki is Kim Schmidt, a familiar face through the company’s On the Record broadcast and her work with Farm Equipment. Schmidt has been named executive editor of Ag Equipment Intelligence.

In a farewell column in AEI, Kanicki thanked farm equipment dealers and manufacturers for their work and encouragement and extended a special thanks to the Lessiter family.

“Behind the growth of our dealer publications and Ag Equipment Intelligence has been Frank Lessiter, who along with his wife Pam, founded Lessiter Media in 1981,” he wrote. “The spark that ignited the company’s expansion during the past 15 years has been Mike Lessiter. I’ve always said that I could be a good lieutenant if I’m reporting to a good captain. Mike has been more than just a good captain during my stint with the company.”

Kanicki wrote that in spite of the growth of the media company and the industry, there is still much to do to confront challenges in the farm equipment business.

“That’s what Winston Churchill said following a big victory in World War II and knowing that many battles were still ahead before the war would be over: ‘This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.’”

Member since 1970 |

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