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Choice, Value & Innovation

According toĀ Ag Equipment Intelligence’sĀ second annual survey to farmers about shortline equipment preferences, farmers continue to buy shortline equipment due to the ā€œquality for the priceā€ and the major-lines’ lack of experience in niche areas. Farmers also indicated they see shortlines as offering better self-repair options for their customers and for responsiveness to them as customers. The survey was conducted from June-July of this year.

Where survey shows shortlines are leading majors.

Extended coverage of the survey results can be found in the September issue of Lessiter Media’s Farm Equipment magazine.Ā  Ā  Ā